forms and conventions: it is easy to see that a lot od editing has gone in to this, it switches between black and white and has lots of wipes, fade ins, fade outs, etc. it has lots of jump cuts from interviews to music videos from behind the scenes and the final cuts of the videos. he is also show talking to other rappers that have helped him get to where he is now and also shows photographs as well as archive footage. the sound is mainly diegetic but there are parts where background music is played.
audience: by showing a few quite famouse people from the music industry in his EPK it will draw in some of their fans as well as his own. his main fan base would be young and i think both girls and boys would like him.
representation: he is represented as quite fun yet you can tell he is very serious about his music especially when he talks about dropping out of school so he can focus specifically on his music career.
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